Lead Forward HQ Affiliate Brand Guide

Brand Overview

Lead Forward HQ exists to make leadership development accessible, scalable, and practical. Our brand should always feel:

• Trustworthy – rooted in experience at the highest levels.

• Empowering – clear, actionable, and supportive.

• Professional yet approachable – executive polish without being stiff.

Logo Usage

• Use only the official Lead Forward HQ logos provided.

• Do not stretch, recolor, or alter the logo.

• Minimum clear space: keep at least the height of the “L” around all sides.

• Approved versions:

  • Full-color logo 1 (preferred).

  • Full-color logo 2 (transparent background)

  • Copper logo on light background (Icon)

  • Copper logo on dark background (Icon)

  • Icon with Transparent Background

Colors

Primary Palette:

• Floral White: #fcf8f3

• Navy Blue: #293250

• Gray Blue: #4b5470

Accent Palette:

• Light Copper: #ba7137

• Dark Copper: #843d05

Use White / Blues for main elements, and Coppers for highlights.

Typography

• Headlines: Montserrat Bold

• Body Text: Open Sans Regular

• Always use clean, modern fonts — no scripts or decorative fonts.

Tone of Voice

Affiliates should represent Lead Forward HQ using language that feels:

• Clear and practical: Focus on outcomes, not jargon.

• Supportive and positive: Avoid scare tactics.

• Confident but humble: We empower leaders, we don’t lecture them.

Examples of good phrasing:
✔ “Lead Forward HQ helps managers grow into confident leaders.”
✔ “Scalable leadership development at a fraction of the cost.”

Avoid:
✘ “Cheapest coaching program out there.”
✘ Overly casual slang or exaggerated claims.

Do’s and Don’ts for Affiliates

Do:

• Share official graphics, templates, and talking points provided.

• Use your unique link or code in all promotions.

• Be transparent — always disclose affiliate relationship (FTC guidelines).

Don’t:

• Create your own logo or taglines.

• Run paid ads against “Lead Forward HQ” keywords.

• Overpromise results (e.g., “Guaranteed promotions”).

Sample Copy

Short Social Post: “Excited to share Lead Forward HQ — a new platform designed to help managers and executives grow with confidence. Practical content, live classes, and coaching all in one place. [Affiliate Link]”

Email Snippet: “Leadership depth is the #1 challenge for scaling companies. Lead Forward HQ makes development accessible for every leader — from new managers to executives. Explore more here: [Affiliate Link]”

Contact & Support

For brand assets, questions, or updated messaging - please contact support@leadforwardhq.com